#besimplyfearless

Did you know that there were more that 2 million new cases of breast cancer diagnosed in women in 2018? And every 50 seconds someone, men and women, dies from breast cancer?

It's statistics like these, as well as my best friend Zoë's ongoing journey with breast cancer, that inspired me to raise money for cancer research. I joined forces with Zoë to create this line of shirts and totes from which a percentage of sales is donated to cancer research. 

In honor of Pink October, or Breast Cancer Awareness Month, we have added a new design to our "FEARLESS:" line, hoping to raise more awareness and support. From 1989-2017, improvements in breast cancer detection and treatment have led to a 40% decline in breast cancer deaths. Now that's a statistic I'd like to see rise.