Zoë is one of the funniest humans I know. She's also one of my best friends and is living with metastatic breast cancer. Despite the daily struggle and uncertainty she is living, she's found the strength to create her own business helping other women with breast cancer. We decided to collaborate with the same goal in mind - help raise money for cancer research. We've created shirts, bags and sweatshirts that give back - a percentage of all profits is donated to help find a cure for cancer. Our line is called FEARLESS. To us, fearless is a mindset - it does not mean living without fear – we all expereince fear. It means leaving your comfort zone and facing your fears to help bring about change in this world. I'm so proud of Zoë for being fearless when she's faced with fear ever single day. If this story speaks to you, please help support our cause and offer someone an item from our collection this holiday season - or treat yourself!

Zoé est l'un des humains les plus drôles que je connaisse. Elle est aussi l'une de mes meilleures amies et vit avec un cancer du sein métastatique. Malgré la lutte quotidienne et l'incertitude qu'elle vit, elle a trouvé la force de créer sa propre entreprise pour aider d'autres femmes atteintes du cancer du sein. Nous avons décidé de collaborer dans le même but : aider à collecter des fonds pour la recherche contre le cancer. Nous avons créé des t-shirts, des sacs et des sweat-shirts qui donnent en retour - un pourcentage de tous les bénéfices est reversé pour aider à trouver un remède contre le cancer. Notre ligne s'appelle FEARLESS. Pour nous, sans peur est un état d'esprit - cela ne signifie pas vivre sans peur - nous ressentons tous la peur. Cela signifie que vous devez quitter votre zone de confort et affronter vos peurs pour contribuer à changer le monde. Je suis si fière de Zoé, qui ne réagit pas contre la peur quand elle est confrontée à la peur tous les jours. Si cette histoire vous parle, aidez-nous à soutenir notre cause et offrez à quelqu'un un article de notre collection pour les fêtes de fin d'année - ou faites-vous plaisir !

I am honored to be partnering with my good friend, Zoë Zenklusen Payne from Simply Zoë, to create a unique fundraising and shopping experience in Geneva. For three days only we will be opening a pop-up store to raise awareness and money for cancer research. We will have our usual products on display as well as will be revealing our new “Fearless.” line, from which a percentage of the proceeds will be donated to cancer research. Our pop-up event will be November 28 - 30, 2019 @HerStreet in Geneva, rue des Pierres-du-Niton 6.

While battling breast cancer, Zoe realized there was a limited choice of lingerie available to women who had lumpectomies and mastectomies. Her dedicated brand Simply Zoë aims to empower breast cancer fighters and survivors with the right to feel beautiful, sexy and feminine, creating choices for post-surgical lingerie, fashionable swimwear, stylish surgical drain bags, and gorgeous head scarves, while understanding the unique needs and sensitivities of those undergoing treatment. Shoppers will have the unique opportunity to try on the specialist items and Zoë will be fully available to share her experience of living with breast cancer.

I am proud to be working with Zoë on this event and collaboration. She has been an inspiration to me throughout her battle with breast cancer, as well as during the recent loss of her father to lung cancer, and we’re passionate about raising money to donate to cancer research.

Stop by Nov 28 - 30 at HerStreet to check out Zoë’s specialty items as well as all your favorite products from Vachement Suisse. Take care of all your holiday shopping while raising money for a good cause!

HerStreet Rue des Pierres-du Niton 6, Geneva

November 28 13h - 21h

November 29 10h - 19h

November 30 10h - 19h